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The 1963-1964 Chrysler New Yorker Salon is a fascinating throwback to the glory days of coachbuilt Chryslers, though the more impressive Imperial might have been a better venue. New Yorkers were certainly less impressive in these years, demoted from the usual 126-inch wheelbase to the 122-inch junior span to reduce tooling costs at a cash-short
This dinosaur escaped the meteor and that didn’t do anyone any favors, particularly not Chrysler. By the 1990s, Chrysler had lost a lot of ground in the luxury car market and as competitors Mercedes-Benz and BMW were building increasingly more curvy and attractive cars, Chrysler seemed to be doubling down on the rolling Kleenex box.
Walter P. Chrysler with Chrysler 6 Through the last 90 years, Chrysler vehicles were known for innovative engineering, groundbreaking style and “looking more expensive than they were,” the forerunner to affordable luxury. 1920s — The first Chrysler branded vehicle was born as part of Maxwell Motors: the Chrysler Six.
(It was so prestigious that Chrysler tried for years to establish “Imperial” as a standalone luxury branch on the Mopar family tree.) While various Imperial models endured through the years, the 1970s hit the American luxury car market hard, and the Big Three scrambled to make its large luxo-barges run cleaner and more efficiently—with
Luxury Car at an Affordable Price. Luxury cars are expensive and if you want to be a proud owner of a luxury car, go for a used Chrysler 300. This car has many luxurious features to satisfy you. A well-maintained Chrysler 300 will look as shiny and reliable as a brand-new one. Fuel Efficiency
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is chrysler a luxury car